Visa launched its Visa Masters of Movement program in a bid to merge football, art, and NFTs for fans ahead of the 2022 FIFA World Cup Qatar
Visa. the official payment technology partner of FIFA, today unveiled Visa Masters of Movement, a first-of-its-kind hybrid experience featuring a pre-event NFT auction and an immersive fan activation during the FIFA World Cup. FIFA World Qatar 2022.
According to the press release shared with Coinjournal, the Visa Masters of Movement auction features digital art inspired by the iconic goals of some legendary footballers.
Digital arts have been transformed into unique NFTs and are now available on the Crypto.com platform. Visa added that the experience will come to life on an interactive pitch during the FIFA Fan Festival in Doha, Qatar later this month.
The event will allow fans to create digital art inspired by their own movements. Visa explained that eligible fans would have the chance to create this digital art in their own NFT in partnership with Crypto.com, the official sponsor of the FIFA World Cup Qatar 2022 cryptocurrency trading platform.
While commenting on this latest development, Andrea Fairchild, Senior Vice President and Head of Sponsorships at Visa, said;
“As the 2022 FIFA World Cup™ approaches, we want to celebrate football, art and technology through the lens of what makes the FIFA World Cup™ so special: passionate fans, legendary athletes and, for a few weeks, the ability to bring the world together in a unique and connected way.
Steven Kalifowitz, chief marketing officer at Crypto.com, added this;
“The FIFA World Cup™ is one of the most anticipated sporting events in the world, and we are extremely excited to offer fans a new way to participate in this epic event. We are thrilled to partner with Visa to bring Visa Masters of Movement to life and provide fans with the opportunity to create and collect the most unique FIFA World Cup Qatar 2022™ collectibles that will live forever on the blockchain.
Visa has revealed that from today (12:00 GMT) until November 8 (21:00 GMT), football fans around the world can bid on Visa Masters of Movement NFT on Crypto.com.
The team explained that the auction brings together five unique works of art inspired by iconic FIFA World Cup and FIFA Women’s World Cup goals by legendary football stars: Jared Borgetti, Tim Cahill, Carli Lloyd, Michael Owen and Maxi Rodriguez hit in NFT.
Visa added that proceeds from the auction would go to Street Child United, a charity incorporated and operating in the UK.
This is not the first time that Visa and Crypto.com have teamed up. Last month, Crypto.com announced that it would add support for Google Pay and Apple Pay for its Visa card users in Canada.
Last year Visa executive Cuy Sheffield said NFT request had pushed mainstream consumers towards cryptocurrency.
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