TRUE announces an official partnership with ZeptoLab, a global mobile game developer and creator of the popular Om Nom Hero.
What is ZeptoLab?
ZeptoLab is an ambitious and growing mobile game developer dedicated to the science of fun. Founded in 2010 with the hit game Cut the Rope, ZeptoLab has since transformed its pretty star Om Nom into a world-renowned brand.
The green monster appears in the Cut the Rope and Om Nom games, the Om Nom Stories cartoon series, theme books, ebooks, audiobooks, and many more. Many partnerships provide fans with toys and merchandise.
ZeptoLab is committed to creating massive mobile products with three key pillars: innovation, quality, and fun. In addition to the Cut the Rope series (over 1.6 billion downloads), the company’s portfolio includes hit games such as CATS: Crash Arena Turbo Stars, Bullet Echo, and many more.
What is true?
TRUE is a platform that integrates NFT into the existing processes of traditional businesses, allowing them to engage users in a new interactive experience and earn money from it.
The company is set to develop a multi-channel infrastructure to guide brands, developers, and users into the world of Web 3.0, helping global brands launch their own white-label NFT projects and game developers integrate the NFT mechanisms in games.
Their overall mission is to unlock the potential of NFT technology and expand its usefulness for widespread use.
Partnership objectives
The TRUE x ZeptoLab collaboration aims to push the boundaries of the brand and forge its way into the world of Web 3.0.
A few ideas are in the works, and the first living collaboration, featuring Om Nom, will soon be delighting ZeptoLab fans with next-gen NFT drops featuring their favorite cute green monster (coming late 2022). The official Twitter account Om Nom Web3 is already created so that the most dedicated admirers can follow the project and not miss a thing.
“ZeptoLab is the creator of the games my son and I have played. Om Nom is our favorite family hero, and I’m proud that such a global game developer has chosen TRUE as their partner for the next-gen NFT release. We’re building a long-term strategy and gradually implement the concept developed by our team. This certainly promises to be something very interesting.
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